Shopify Launch & CRO Checklist: 156-Point Audit + Tracker & Report Template
by CoreCodify
$29
Launch your Shopify store without the classic mistakes, then turn more visitors into buyers. One kit with 156 checks, a tracker that tells you when you're ready to go live, and templates you can hand to clients.
Built for store owners launching on a new theme and freelance Shopify developers who want a repeatable launch QA and a CRO audit they can sell.
What's in the ZIP
Shopify Launch & CRO Checklist (PDF, 25 pages): 156 checks in 17 sections, each with how to check it and where to find it in Shopify, marked High / Medium / Low.
Tracker (Excel + Google Sheets): status dropdowns, owners and due dates, a Dashboard with a LAUNCH READY verdict, KPI Baseline (conversion rate, add-to-cart rate, AOV, revenue per session), CRO Changelog, App Audit and Speed Log.
Store Audit Report template (DOCX): executive summary, scorecard, top 5 priorities, findings table, speed and app review. Ready for client work.
44 copy snippets (TXT): announcement bars, delivery and returns lines, cart messages, product FAQs, abandoned-checkout and review-request emails.
1-page Quick Start + licence.
Phase 1: Launch (sections A–I)
Store settings, legal pages and policies
Domain, private mode and go-live
Payments, test orders and checkout setup
Shipping, taxes and markets
Products, collections and content
Navigation, search and theme QA
SEO, tracking and privacy
Speed, Core Web Vitals and apps
Notifications and post-purchase emails
Plus a launch plan (T-14 days to T+30) and a step-by-step go-live runbook so you never launch with the password page still on or payments in test mode.
Phase 2: CRO (sections J–Q)
Homepage, collection pages and the product page (with a mobile layout order)
Cart, checkout and trust
Mobile UX and accessibility
Retention, email and repeat sales
Measurement and testing, including a simple changelog method for stores without enough traffic for A/B tests
The CRO sections are built around Baymard Institute's published research on why shoppers abandon checkouts: surprise costs, slow delivery, trust, forced accounts and more. Each reason maps to specific fixes.
Who it's for
Store owners about to launch, or whose live store gets traffic but few sales
Freelancers and agencies building Shopify stores for clients
Theme buyers who want to know what the theme doesn't handle for them
Good to know
Works in Excel 2016+/365, Google Sheets and LibreOffice.
Shopify menu names checked in October 2026.
No app subscriptions needed. Nothing to install.
A practical checklist, not legal or tax advice. No specific sales result is guaranteed, because every store is different. The tracker helps you measure what actually works for yours.
License
One licence per person or agency seat. Use on your own stores and unlimited client projects, and give clients the reports you fill in. Don't resell or share the files. Free v1.x updates.
Shopify is a trademark of Shopify Inc. CoreCodify is not affiliated with Shopify.