Sell $300 Website Audits: Client Audit → Proposal Sales Kit
by CoreCodify
$27
Sell website audits as a clear product — then sell the fixes
You already know how to find problems on a site. This kit is how you package, price and sell that work: a three-tier offer, discovery script, proposal and SOW, follow-ups and a tracker — without inventing rankings or income claims.
It is the sales companion to audit checklists (including CoreCodify's AI Search Visibility Audit Kit: https://corecodify.gumroad.com/l/aygwem ). This product does not replace a 120-point checklist; it helps you get paid to run one and upsell the repair work.
What's inside
21-page PDF guide — who it's for, why a $150 / $300 / $600 ladder works (labelled CoreCodify recommendations), ICP, 30-minute discovery script, proposal psychology, delivery workflow, objection handlers, Fiverr/Upwork angles, 5-email follow-up cadence, first-week plan, report quality bar, fictional Harbor Web Studio walkthrough, sources
Sales-Tracker.xlsx (6 tabs) — Instructions, Pipeline (weighted value), Outreach Log, Package Pricing, Objection Cheat Sheet, Weekly Review
3 DOCX templates — Audit Proposal, Audit SOW / engagement letter, Discovery Call Notes
10 sales emails — cold outreach through kickoff, report delivery, fix upsell and re-engagement
20 AI prompts — ICP research, proposals, objections, Fiverr/Upwork copy, report summaries (never paste secrets)
Quick-Start.pdf — get moving in about 60 minutes
Built on public sources (checked 6 Nov 2026)
Gumroad fee figures come from Gumroad Help. Technical honesty lines (e.g. Googlebot access, HTTP 200, indexable content — indexing still not guaranteed) come from Google Search Central. Discover evidence for this niche was re-checked the same day: "sell website audits" returned only 12 results, led by a $15+ ChatGPT audit-sales guide with 141 ratings.
Who it's for
Freelance web/SEO, designers, small agencies, Fiverr and Upwork sellers who want a productised audit offer before retainers.
Licence
Use and rebrand the templates for your own clients. Do not resell or give away the kit. Full terms in LICENSE.txt. No earnings promises — Harbor Web Studio examples are fictional.