Local SEO & Google Business Profile Audit Kit: 136-Point Checklist + Tracker
by CoreCodify
$24
Find out exactly why a local business isn't showing in the Google map results, and fix it in the right order. One kit with 136 checks, a tracker that scores the Business Profile, website and citations, and a report template you can hand to clients.
Built for local business owners and for freelancers and agencies who want a repeatable local SEO audit they can sell.
What's in the ZIP
Local SEO & GBP Audit Checklist (PDF, 27 pages): 136 checks in 15 sections, each with how to check it, marked High / Medium / Low.
Tracker (Excel + Google Sheets): status dropdowns, owners and due dates, a Dashboard with Profile, Website and Off-site scores and a FIX FIRST / HEALTHY verdict, Competitor benchmark, NAP Citations tab that flags mismatches automatically, Review Tracker, Keyword & Rank Log, Monthly KPIs and a Post Calendar.
Local SEO Audit Report template (DOCX): executive summary, scorecard, competitor snapshot, top 5 priorities, findings, KPI baseline and next steps. Ready for client work.
Review & post templates (TXT): 8 review requests, 20 review replies, 12 Business Profile posts and 5 description templates.
LocalBusiness JSON-LD template (TXT), commented.
1-page Quick Start + licence.
Google Business Profile (sections A–G)
Eligibility, ownership and access
Name, address, service area and hours
Categories, services and attributes
Description, contact details and links
Photos, videos and posts
Reviews: getting them and replying
Profile health, duplicates and suspension risk
Website (H–L) and off-site (M–O)
NAP, contact and trust signals
Location and service pages (without doorway-page risk)
On-page local SEO and LocalBusiness structured data
Technical, mobile and Search Console
Citations, Apple Maps (Apple Business), Bing Places and NAP consistency
Links, PR and local prominence
Tracking, rank grids and reporting
Every profile rule is checked against Google's own Business Profile guidelines and help pages (October 2026), with the source listed: name rules, categories, description limits, photo sizes, posts, and what Google's review policy does and doesn't allow.
Also inside the guide
How Google says local ranking works: relevance, distance and prominence
A 2-hour audit plan and a 90-day action plan
How to get more reviews without review gating or incentives
How to price and sell the audit, with a delivery email and a cold opener
Who it's for
Local businesses: trades, clinics, restaurants, salons, shops, professional services
Freelancers, web designers and agencies offering local SEO
Marketers onboarding a new local client
Good to know
Works in Excel 2016+/365, Google Sheets and LibreOffice.
No paid tools needed: the guide shows a manual rank-grid method, and rank-grid tools are optional.
No ranking result is guaranteed: Google decides local rankings, and distance is outside anyone's control. The kit shows you what to fix and helps you measure what changes.
License
One licence per person or agency seat. Use on your own business and unlimited client projects, and give clients the reports you fill in. Don't resell or share the files. Free v1.x updates.
Google and Google Business Profile are trademarks of Google LLC. CoreCodify is not affiliated with Google.