Product Hunt Launch Kit for Indie Developers: 84-Point Checklist, Copy Templates & Tracker
by CoreCodify
$12
Launching on Product Hunt? Know exactly what to do 30 days out, at 12:01 AM Pacific, and the week after. An 84-point checklist, an hour-by-hour launch-day plan, 35 copy templates and a countdown tracker that turns your launch date into real due dates.
Built for indie developers, solo makers and small teams launching a web app, SaaS, browser extension, mobile app or developer tool who want a calm, organised launch, without breaking Product Hunt's rules.
What's in the ZIP
Guide (PDF, 19 pages): how Product Hunt launches work (checked against Product Hunt's own help centre on 1 Nov 2026), myths vs. reality, what gets featured, picking a goal, a 5-phase plan, a time-zone table for 12:01 AM Pacific, the full 84-point checklist, launch day hour by hour, launch page anatomy with a gallery shot list, and all 35 templates.
PH Launch Tracker (Excel + Google Sheets): type your launch date and UTC offset, and all 84 tasks get due dates with OVERDUE / DUE TODAY / SOON flags. Also a Dashboard, Launch Day plan in your local time, Time Zones (PST/PDT worked out for you), Supporters, Copy Check (60 / 260 character limits) and Results.
Copy Templates (DOCX + TXT): all 35 templates, ready to edit in Word, Google Docs or any text editor.
1-page Quick Start, START-HERE.md and a plain-English licence.
The 84-point checklist, in 5 phases
A · Foundations (T-30 to T-15): personal account, positioning, alternatives, offer, onboarding, analytics and UTM links.
B · Launch page & assets (T-14 to T-8): tagline, description, topics, thumbnail, gallery, demo video, maker comment, draft.
C · Warm-up & outreach (T-7 to T-1): tell the people who already know you, set up tracking, schedule the launch.
D · Launch day (T0): go live, maker comment, messages, replies, check-ins.
E · After launch (T+1 to T+7): thank-yous, results post, follow-ups, feedback into the roadmap.
35 copy templates
7 tagline formulas, each with a character-counted example, and 3 description structures, including a 226-character worked example
3 maker (first) comments: story-first, short and relaunch
8 outreach messages (email, DM, community, social) that ask for feedback, never upvotes
10 comment replies: thanks, feature requests, bugs, pricing, "how is this different from X?", criticism, privacy…
4 after-launch templates: results post, thank-you email, follow-ups
Rules first
Lots of launch advice still says "ask everyone to upvote". Product Hunt says that can get a launch disqualified. Every template here asks for feedback and comments instead, and every Product Hunt rule in the guide links to its source.
Good to know
Works in Excel, Google Sheets and LibreOffice. The example product ("Shipnote") is fictional, so delete the yellow rows when you start.
Task timings and templates are CoreCodify recommendations. No ranking, badge or featuring is guaranteed. Featuring is decided by Product Hunt's team.
Product Hunt changes its rules from time to time. Facts were checked on 1 Nov 2026, and free v1.x updates appear in your Gumroad library.
One licence per person or agency seat. Use it for your own launches and your clients' launches, but don't resell or share the files.
Product Hunt is a trademark of its owner. CoreCodify is not affiliated with or endorsed by Product Hunt.